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Commercial ground truth first.
Systems, product governance & AI trust next.

Business and operations professional with 6+ years of founder-side ownership across B2B commercial operations, recurring-account retention, supplier and partner coordination, workflow design, and business systemization. I extend that operating foundation through independent product, platform, governance, and AI-trust work grounded in public evidence and explicit claim boundaries.

ROLE: Founder-side Operations / BASE: Ho Chi Minh City / ORIGIN: Dong Thap / LEGAL: HCMUL · Judicial Academy / FOCUS: Business & Product Ops
22 Research & Applied Works
1 Live System Prototype
4 Research Modes
Explicit Evidence Boundaries
6+ Years

Commercial Ownership

Founder-side Business Development & Operations Manager at Phong Phu Stationery (Dong Thap, Jul 2019–Present).

Sourcing · Pricing · Fulfilment · QC
~800M VND / Qtr

B2B Revenue & Margin

Average quarterly B2B and institutional supply revenue, excluding retail, while sustaining a 30–35% operating margin after expenses.

B2B Supply Revenue · Operating Margin
~95% Retention

50+ Recurring Accounts

Sustained ~95% recurring-account retention by account count across 50+ institutional and corporate clients.

Institutional Accounts · Long-Term Trust
>90% Delegated

Systemized & Delegated

Transferred >90% of operating work since summer 2025 by moving core data into KiotViet and adding an experienced manager, part-time support, and delivery capacity.

KiotViet · SOPs · Workflow Design

My operating foundation began with the unglamorous but consequential work of keeping 50+ institutional accounts, 10+ supplier partners, pricing, warehouse dispatch, cash collections, and dispute resolution connected in a live commercial market in Dong Thap.

I translated fragmented demand from public-sector units, schools, factories, hospitals, courts, SMEs, and corporate branches of companies including Olam and Emivest into reliable purchasing, pricing, inventory, and delivery decisions—balancing customer value, capacity, margin, working capital, and fulfilment risk.

Supplier Crisis Resilience When a supplier reduced discounts on an affected product line from 22% to 15%, I confirmed the policy, mobilized five alternative suppliers and brands, validated samples with customers, and replaced more than 80% of the affected line within one week.
Process Standardization Moved product, pricing, VAT, invoice, inventory, and account data into KiotViet to improve visibility and handoffs; recruited an experienced manager and support capacity to reduce founder dependency.

Combining a Bachelor of Commercial Law (Ho Chi Minh City University of Law) and Lawyer Training Certificate (Judicial Academy) with live operations to maintain rigorous documentation, risk-transfer boundaries, and confidential stakeholder alignment.

Alongside business operations, I provide independent commercial and legal operations support for 4+ continuing confidential clients—converting complex requirements into structured records, timelines, risk-aware options, and practical next steps.

Evidence & Risk Structuring Organized evidence, timelines, obligations, and negotiation preparation for 2+ resolved commercial matters with total value above VND 5B.
Tax & Contract Workflows Supported quarterly tax-document workflows for 5+ business households with annual revenue above VND 1B while maintaining confidential handling across contract, lease, payment, vendor, and commercial matters.

Earlier creator and community work—including venue activations, independent short-form content, and support around platform rules, monetization, Content ID, copyright, and account-support paths—gave me direct exposure to audience behavior and creator–fan operating realities.

I later completed the Value Chain Management Specialization (University of Illinois Urbana-Champaign, 2026) and published 22 public research and applied works, extending my operating foundation through independent outside-in work across HealthTech, fandom commerce, platform governance, and AI decision systems.

Product Strategy & Activation (Elfie & FanMe) For Elfie, mapped activation quality, event taxonomy, user routines, guardrails, and a 0–12-week validation roadmap. For FanMe, designed a controlled-growth operating plan spanning artist onboarding, commerce, fulfilment, recovery, metrics, and go/no-go gates.
Governance & Explainable Trust (Shopee & App) Through independent public-evidence work, mapped explainable customer-resolution pathways for account restrictions (Shopee and Adobe) and developed the publicly deployed Explainable Trust working prototype.
[ OPERATING ETHOS & PRINCIPLES ]
“Every durable business is built on two visible boundaries: what was promised, and what evidence confirms it was delivered. I turn messy, multi-stakeholder tensions into clear workflows, measurable accountability, and calm, reliable execution.”
— Phạm Thanh Phú · Business Operations & Systems Thinking

Capabilities & Core Tooling

Capabilities developed through operating experience, formal learning, and independent applied work

Operations & Delivery

  • Process Mapping & SOP Design
  • Sourcing & Vendor Management
  • Inventory & KiotViet ERP Setup
  • Working Capital & Margin Control
  • Partner Coordination & Quality Control
  • Incident Containment & Recovery

Product & Strategy

  • Problem Discovery & User Journeys
  • Event Taxonomy & Funnel Metrics
  • Experiment Hypotheses & Guardrails
  • Value Chain Management (UIUC)
  • Stage Gates & Transfer Testing
  • Customer Resolution & Contestability

Data, Legal & AI

  • Excel, Google Sheets, SQL, Python, Tableau
  • Commercial Law (HCMUL) & Judicial Academy
  • ChatGPT, Claude & Generative AI Tools
  • AI Decision Provenance & Evaluation Frameworks
  • Notion, Asana, Trello Project Tracking
  • TOEIC 825 Professional English

Let's explore meaningful collaboration.

Open to Business Operations, Product Operations, and Product Strategy roles in Ho Chi Minh City.

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